Are Entitlements The Future of Digital Content ?

Posted on January 26, 2012 by Peter

This article by   gives you 4 reasons why entitlements are the future of Digital Content:

1. Entitlements are the perfect bridge between platforms
2. Entitlements can span formats
3. Entitlements are the key to incredible distribution opportunities
4. Entitlements keep customers engaged

In return for becoming a system of record for entitlements, customers reward you with an almost unimaginable wealth of data about their assets, behavior, habits, and preferences, along with long-term opportunities for contextual selling and recurring revenue. It’s a win-win situation for businesses, and the most important reason …

Read more: 4 Reasons Why Entitlements Are The Future of Digital Content | Get Elastic Ecommerce Blog

 
Posted in Content marketing, e-Commerce, Marketing studies and reports, Mobile marketing, Online marketing, Smartphones, SMO, Social media | Tagged Assets, Bridge, Digital Content, Distribution Opportunities, Ecommerce, Nbsp, Platforms, Reason, Term Opportunities, Unimaginable Wealth | Leave a comment

8 great ways to start extending the power of social media beyond their individual websites

Posted on January 25, 2012 by Peter

Are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts.

Read this article and discover 8 ways to leverage Social Media beyond Social Networks.

Read more: 8 Ways to Leverage Social Media Beyond Social Networks

 
Posted in Facebook, Google+, LinkedIn, SMO, Social media, Twitter | Tagged 8 Great Ways, 8 Ways, Discover, Google, Marketing Channels, Media Marketing, Participation, Social Marketing, Social Networks, Twitter | Leave a comment

This compilation of articles is just a great way to stay tuned with some of the latest developments and best practices within the social media world

Posted on January 23, 2012 by Peter

There is certainly something to pick out for most of us … This compilation of articles is just a great way to stay tuned with some of the latest developments and best practices within the social media world.

Click on the link and discover Jeff Bullas top ten social media from 2011 !

Read the article:  The Best of JeffBullas.com – The Top 10 Social Media Posts from 2011 | Jeffbullas’s Blog

 
 
 
Posted in Blogging, Facebook, Google, Google+, Infographic, LinkedIn, Marketing stats, Marketing studies and reports, SMO, Social media, Twitter, Video marketing, Youtube | Tagged Best Practices, Blog, Compilation, Discover, Media Posts, Nbsp | Leave a comment

View to the Sierra Nevada from the Alhambra – Granada

Posted on January 22, 2012 by Peter

Great sunny day … People skiing in the Sierra Nevada resort can even enjoy a breathtaking view over the sea and who knows, perhaps even to Africa. Shame on me, I now live in Andalusia for six years and I’m never gone skiing there :-(

image

 
 
 
 
Posted in Coffee break, Social media, Uncategorized | Tagged Africa, Alhambra Granada, Andalusia, Breathtaking View, Nbsp, Shame, Sierra Blanca, Sierra Nevada, Sierra Nevada Resort, Six Years, Skiing Resort, Sunny Day | Leave a comment

QR Codes – What did you do with the information ?

Posted on January 21, 2012 by Peter

QR Code Scanners, Unsure of Usefulness, Ignore Info

57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase, according to [download page] a survey released in January 2012 by Chadwick Martin Bailey (CMB). In fact, of those who have scanned a QR code, just…

Full article: QR Code Scanners, Unsure of Usefulness, Ignore Info

 
Posted in Android, Content marketing, iPhone, Marketing studies and reports, Mobile marketing, Online marketing | Tagged Chadwick, Cmb, Code Scanners, Consumers, Martin Bailey, Qr Code, Qr Codes | Leave a comment

By 2015, the dollar volume of goods sold through social media should rise sixfold

Posted on January 21, 2012 by Peter

Brian NorgardBy 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according to [pdf] a Booz & Company estimate released in January 2012, which limited its estimate to hard goods such as electronics, apparel, and movie tickets. The company forecasts the market to almost double this year to $9 billion, of which the US will account for $3 billion, up from $1 billion in 2011. Indeed, while Booz & Company expects rest of the world revenues to increase by 400% between 2011 and 2015, its projections are even more aggressive for the US market, forecast to grow from $1 billion last year to $14 billion in 2015.

Read article:

Social Commerce | Display Ads | SOPA Stats | Web VC

 
 
 
 
Posted in e-Commerce, Marketing stats, Marketing studies and reports, Online marketing | Tagged 1 Billion, Amp Company, Ascii, Booz, Dollar Volume, Electronics, Movie Tickets, Mso, Orphan, Priority, Rest Of The World, Sans Serif, Shape, Social Behavior, Style Definitions, Style Name, Theme Font, Times New Roman, Url, World Revenues | Leave a comment