In April 2012, France trailed the rest of EU-5 (Germany, Italy, Spain and the UK) in microblog usage. Thanks to the presidencial election, growth of microbloging accelerated. As estimated by eMarketer, the popularity of social networking, especially via mobile devices, will continue to blaze through the country.
Read more: Mobile Social Network Usage Catches Fire in France – eMarketer
As this article published by iMEDIAconnection reminds us, participating in social media certainly comes with its fair share of risks, but the relationships you can build with these tools are worth it. Just remember, the age-old saying even speaks true for social media: “Think before you speak.” Or tweet or post, of course.
Be glad you weren’t the one responsible for these disastrous social media campaign…
Read more: 5 brands that embarrassed themselves on social (single page view) – iMediaConnection.com
This article is a must read about SEO and how it fits into a company organization.
When it comes to SEO, the creation of a scalable and effective SEO
marketing infrastrucure is rarely discussed. Usually the amount of
resources that are required to effectively move the needle in the short
and long-term is rather underestimated. This is due in large part to the
number of stakeholders internal and external who are required to play a
part in the SEO process.
Since SEO is such a complex channel and is dependent on so many internal resources, the question becomes: how do you corral the goodwill of your teams and produce not only an SEO program that will generate the results you need, but scale for long term growth?
The following 4 steps will help you to create an internal brain trust to ensure that your SEO efforts are being optimized internally so that when you start talking about things like rel=”canonical”, everyone is aware and ready to do their part:
Read more: SMTFY – SMTFY : 4 Steps To Building A Powerful SEO Brain Trust
What is meant by Mobile (marketing) ?
As mobile’s value in the digital marketing mix continues to grow, it remains without a concrete definition. Find out why marketers need to get on the same page.
(article by Rebecca Lieb)
Full article: What we mean by “mobile” – iMediaConnection.com
SEC Filing: Chris Sacca Raising $25M For New Fund, Lowercase Spur http://t.co/NL2KxVxV #twitter
5 Ways to Win with B2B Content Marketing & Social Media: In the world of B2B online marketing, content … http://t.co/Wujghpok #webnews
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