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This article by Hubspot gives you a good understanding about what makes your landing page outstanding.
As mentioned in this article:
“Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here’s some more food for thought: According to MarketingSherpa’s Landing Page Optimization Benchmarks Report, layout is a major factor in website performance.“
Within this article, Hubspot also provides a link to opt for either customizable templates you can use in Hubspot’s trial, or a PPT template for landing page elements and design best practices.
Now if you are not interested trying these free templates with a HubSpot trial, just use instead the pre-built landing page elements customizable in PowerPoint. Inside you’ll find tips and customizable templates to use, thus helping you to build attractive and high-converting landing pages.
It is up to you to decide if it is worth it to leave your data to dowload their free resources. In my particular case, I do it each and every time I want to grab one of them. I also subscribed to their mailing list because their articles are just excellent. This way, I am also always informed whenever a new free ebook is available. I have never been spammed.
Hubspot is by far one of the best place for unvaluable resources when it comes to the latest developments within today’s fast paced digital marketing world. This article just proves it.