Facebook Is Focused On Fine Tuning Its Mobile Strategy – New A/B Testing Framework To Improve User Experience On Its Mobile Apps

Article by Catherine Shu (a TechCrunch.com publication)

facebook-app

Facebook has developed a new mobile A/B testing framework, it announced today. In a post on the company’s engineering blog, engineers Ari Grant and Kang Zhang explained that when Facebook switched to native development stacks two years ago, it gave them finer control over many aspects of mobile development, but also meant losing the ability to A/B test.

With Airlock, Facebook can make new updates to their iOS and Android apps that “support 10 to 15 different variations of a single experiment and put it in the hands of millions of people,” …

Full article @ http://feedproxy.google.com/~r/techcrunch/social/~3/xzOtgBI9Xx4/ (a TechCrunch.com publication)

This entry was posted in ab testing tool, Content marketing, contest strategy, Facebook, facebook analytics, facebook app, facebook content strategy, facebook engagement, facebook fan engagement, facebook marketing, facebook measurement, facebook mobile, facebook mobile app ad, facebook mobile strategy, facebook mobile update, facebook strategy, facebook tactic, facebook test, fan engagement, mobile, mobile app, mobile experience, mobile marketing strategy, mobile marketing tool, Smartphones, Social media, Twitter and tagged , , , . Bookmark the permalink.