As reported in this article published by SocialMediaExaminer, Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile.
In short, Google is now including Google+ updates and people’s +1s (“+1? is Google’s version of Facebook’s “like”) in Google search. The “Your World” parts are indicated by a blue figure of a person’s head and shoulders.
Don't miss out on this opportunity to get more traffic!
Read their full article: 8 Ways to Drive Traffic to Your Site With Google+ | Social Media Examiner